SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Becoming a Public Relations Writer
By

Rating

Product Description
Product Details

Table of Contents

Preface About the Author Part One PRINCIPLES OF EFFECTIVE WRITING 1 Writing . . . and What It Means to You 2 Effective Writing 3 Persuasive and Ethical Communication 4 The Writing Process

Wrap-Up for Part One Part Two PUBLIC RELATIONS WRITING FOR JOURNALISTIC MEDIA 5 News and Public Relations 6 Fact Sheet and Advisory 7 News Writing Style 8 Print News Release 9 Broadcast News Release 10 Transmedia News Package for Print, Broadcast, Online and Social Media 11 News Feature 12 Advocacy and Opinion

Wrap-Up for Part Two Part Three PUBLIC RELATIONS WRITING FOR ORGANIZATIONAL MEDIA 13 Newsletter, Magazine and Corporate Report 14 Website, Blog and Wiki 15 Flier and Brochure 16 Direct Mail and Online Appeals 17 Public Relations Advertising 18 Speechwriting

Wrap-Up for Part Three Appendix A Common Sense Stylebook for Public Relations Writers Appendix B Copy Editing Bibliography Glossary Index

About the Author

Ronald D. Smith is Professor of Public Communication at SUNY Buffalo State, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. In addition to Becoming a Public Relations Writer, Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top