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Becoming a Public Relations Writer


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Table of Contents

Preface About the Author Part One PRINCIPLES OF EFFECTIVE WRITING 1 Writing . . . and What It Means to You 2 Effective Writing 3 Persuasive and Ethical Communication 4 The Writing Process

Wrap-Up for Part One Part Two PUBLIC RELATIONS WRITING FOR JOURNALISTIC MEDIA 5 News and Public Relations 6 Fact Sheet and Advisory 7 News Writing Style 8 Print News Release 9 Broadcast News Release 10 Transmedia News Package for Print, Broadcast, Online and Social Media 11 News Feature 12 Advocacy and Opinion

Wrap-Up for Part Two Part Three PUBLIC RELATIONS WRITING FOR ORGANIZATIONAL MEDIA 13 Newsletter, Magazine and Corporate Report 14 Website, Blog and Wiki 15 Flier and Brochure 16 Direct Mail and Online Appeals 17 Public Relations Advertising 18 Speechwriting

Wrap-Up for Part Three Appendix A Common Sense Stylebook for Public Relations Writers Appendix B Copy Editing Bibliography Glossary Index

About the Author

Ronald D. Smith is Professor of Public Communication at SUNY Buffalo State, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. In addition to Becoming a Public Relations Writer, Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

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