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Before You Know It
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"This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. An entertaining and intelligent book will change the way you see yourself and the world around you."--Jonah Berger, author of Contagious and Invisible Influence "This book is a 'must read, ' not only because it is about a fascinating topic--the nature of the unconscious mind--but because it is an engaging and accessible book by the scientist who did the groundbreaking research. Everyone should read it."--Timothy D. Wilson, author of Strangers to Ourselves "Before You Know It is a fascinating volume with clear and understandable explanations of the ubiquitous role our subconscious plays in our daily actions, and why this is so. It is one of the best books on psychology to have come on the market for many years. It is serious yet humorful, a joy to read, and a volume that makes us reflect on our own actions. This book will be of great interest to both scientists and the general public."--Ernst Fehr, Professor of Economics, University of Zurich, and Director of the UBS International Center of Economics in Society "A fascinating and provocative new book by the world's foremost authority on the science of the unconscious mind."--Daniel Gilbert, author of Stumbling on Happiness "John Bargh's Before You Know It moves our understanding of the mysteries of human behavior one giant step forward. A brilliant and convincing book."--Malcolm Gladwell, author of Blink and David and Goliath

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