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The Behavioral Code


This title will ship upon release.

This title will ship upon release.

Product Description
Product Details

Table of Contents

A Tale of Two Codes

The Punishment Delusion

Of Sticks, Carrots, and Elephants

The Moral Dimension

Civil Obedience

Following the Herd

Empowering Change

Speed Bumps for Terrorists

Eating Systems for Breakfast

Behavioral Jurisprudence


About the Author

Benjamin van Rooij, PhD, is a professor in law and society and the director of research at the School of Law at the University of Amsterdam and the Global Professor of Law at the University of California, Irvine. Findings from his two decades of academic work have been featured in the New York Times, The Hill, NPR, and Huffington Post. His research on law and behavior was awarded a highly competitive and prestigious 2-million-Euro grant by the European Research Council. Adam Fine, PhD, is an assistant professor of criminology and criminal justice and of law and behavioral sciences at Arizona State University. His award-winning work has been funded by the US Department of Justice and a Visionary Grant from the American Psychological Foundation. His 40-plus publications have routinely appeared in the top journals in psychology and law, developmental psychology, public policy, criminology, and criminal justice.


"In an engaging, scientifically grounded fashion, van Rooij and Fine expertly link the findings of behavioral science with evidence of how people respond to laws, regulations, and legal sanctions. An excellent and urgent reminder of how behavioral science is essential to our understanding of law."
-Robert B. Cialdini, author of Influence and Pre-Suasion

"Accessible, timely, and compelling, The Behavioral Code explores the vast literature concerning punishment and provides a blueprint for reforming the criminal justice system-one where we can better understand just how effective our laws may or may not be. A surprisingly refreshing read."
-Erwin Chemerinsky, dean, UC Berkeley School of Law, and author of The Case Against the Supreme Court

"Sometimes we follow the law, and sometimes we don't-but why do we pick and choose which rules are worth following? Van Rooij and Fine tackle this complex question by using our contemporary understanding of behavioral ethics to predict human responses to laws. Through fresh and fascinating analysis, The Behavioral Code has the potential to lead policymakers to make wiser decisions to pass laws that make the most sense given how humans actually behave."
-Max H. Bazerman, author of Better, Not Perfect and Blind Spots

"The law is an embarrassment for its failure to account for the facts about how or whether its rules actually work. This brilliant and foundational text, beautifully written and compelling, will launch a long-needed movement for a much more empirically based and practically focused approach to the many critical dimensions of regulation that the law must advance. The current system is deeply unjust; this book points a clear way to making it much more just."
-Lawrence Lessig, Roy L. Furman Professor of Law and Leadership, Harvard Law School

"If you've ever dreamed of a legal system that's informed by behavioral science, this book could very well move us one step closer to making your dream a reality."
-Adam Grant, author of Think Again and host of the TED podcast WorkLife

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