Table of Contents

Chapter 1: An Introduction to Behavioral Economics and Public Health
Christina A. Roberto and Ichiro Kawachi Chapter 2: Intertemporal Choices for Health
Justin S. White and William H. Dow Chapter 3: Maintenance of Healthy Behaviors: Forming and Changing Habits
Dennis Rünger and Wendy Wood Chapter 4: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health Care
Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner Chapter 5: Social Norms, Beliefs, and Health Brent McFerran Chapter 6: Communicating for action: the importance of memorability and actionability
Jason Riis and Rebecca K. Ratner Chapter 7:Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change
Zoë Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey Chapter 8: Incentivizing Health Behaviors
Kristina Lewis and Jason Block Chapter 9: Slim By Design: Moving from Can't to CAN
Brian Wansink Chapter 10: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front lines
Michael Sanders and Michael Hallsworth Chapter 11: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health Behaviors
Frederick J. Zimmerman

About the Author

Christina A. Roberto, PhD, is an Assistant Professor of Medical Ethics & Health Policy at the Perelman School of Medicine at the University of Pennsylvania. She is a psychologist and epidemiologist whose research aims to identify, understand, and alter the environmental and social forces that promote unhealthy eating behaviors linked to obesity and eating disorders. In her work, she draws upon the fields of psychology,
behavioral economics, marketing, and public health to answer research questions that can provide policymakers and institutions with science-based guidance. Ichiro Kawachi, MD, PhD, is the John L. Loeb and Frances Lehman Loeb Professor of Social Epidemiology and Chair of the Department of Social & Behavioral Sciences at Harvard T.H. Chan School of Public Health, where he has taught since 1992. He has previously coedited Social Epidemiology, Neighborhoods and Health, Globalization and Health, and the Oxford Handbook of Public Health Practice, all published by Oxford University Press.
Kawachi lectures about social epidemiology through the Harvard University Massive Open Online Course (MOOC) platform, edX. His course, "Health and Society" (PHx 201), is a version of the class that he has taught for twenty years at Harvard. In 2013-1014, 35,000
students from all over the world were enrolled in the MOOC course.

Reviews

"Roberto and Kawachi have put together a collection of insights that health policy professionals will need to understand to create the largest impacts moving forward." -Max H. Bazerman, Straus Professor and Co-Director, Center for Public Leadership, Harvard University; Author, THE POWER OF NOTICING
"Want to promote healthy behavior? Make sure you understand the ideas in this important book." -Peter A Ubel, Madge and Dennis T. McLawhorn University Professor, Schools of Business, Public Policy, and Medicine, Duke University