Part I: Background 1. Introduction 2. Foundations: Psychology 3. Foundations: Neuroscience and Neuroeconomics Part II: Behavioural Microeconomic Principles 4. Learning 5. Socially and Identity 6. Heuristics and Biases 7. Prospects and Regrets 8. Personality, Moods and Emotions 9. Time and Plans 10. Bad Habits Part III: Macroeconomics and Financial Markets 11. Financial Instability 12. Behavioural Macroeconomics, Happiness and Wellbeing
Michelle Baddeley is Fellow and Director of Studies (Economics) at Gonville & Caius College, Cambridge University, UK. Her current research is sponsored by the Leverhulme Trust and focuses on blending economic theories about herding and social learning with psychological and neuroscientific evidence.
"This new next, Behavioural Economics and Finance, by Michelle Baddeley, is a useful introduction into an ever-expanding area from which we can expect many other primers to emerge in the next decade." - Jason F. Shogren, University of Wyoming, Journal of Economic Literature "This book introduces the reader to some of the key concepts and insights from the rich, interdisciplinary appraoch to real-world decision-making of behavioural econmics in general and behavioural finance in specific. [...] Each theme is explored theorteically and illustrated with recent findings from experimental and neuroeconomics research." -Lucia A. Reisch, Journal of Consumer Policy, 2014