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There is a costly misconception in business today - that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Readers will learn how to: clarify the business question; lay out a hypothesis - driven plan; pull relevant data; convert it to insights; make decisions that make an impact. Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 per cent of all business problems. Business analytics isn't rocket science - it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
Product Details

Table of Contents

Contents Preface xi Acknowledgments xv Introduction 1 SECTION 1--HELLO ANALYTICS! 7 1. Analytics or Die 9 2. What Is Analytics? 20 3. Top Seven Analytics Methodologies 34 SECTION 2--DIVING DEEP 49 4. B.A.D.I.R.: Business Analytics in Five Simple Steps 51 5. Predictive Analytics, aka Rocket Science 101 6. Data and Analytics Tools 128 SECTION 3--LEADERSHIP TOOLKIT 141 7. Analytics and Leadership 143 8. Competing on Analytics 156 9. Analytics Leader's Playbook 171 10. Making It Happen 175 11. Common Pitfalls 184 SECTION 4--ANALYTICS AT WORK: TEN CASE STUDIES 207 Appendix 221 Notes 229 Index 233 About the Authors 239

About the Author

Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact. Puneet Sharma is VP of Analytics, Growth Hacking, and User Research at Move Inc.

Reviews

-Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined.- --Internal Auditing -Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices... getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don't analyze for a living.- --getAbstract -...should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That's everybody.- --Vancouver Business Journal -...takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks.- --Blue Heron Journal -Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool...- -- Baseline -Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve...- -- MindTools "Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined." --Internal Auditing "Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices... getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don't analyze for a living." --getAbstract ..".should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That's everybody." --Vancouver Business Journal ..".takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks." --Blue Heron Journal "Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool..." -- Baseline "Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve..." -- MindTools

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