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Being You


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Table of Contents

Introduction 1. What is a personal brand? 2. How to define your personal brand 3. Talent spotting your target market 4. Digital presence: Your shop window 5. The power of storytelling 6. Presentation skills to build your brand 7. Networking your personal brand 8. Styling your brand 9. TED Talks: A tool in building your personal brand 10. Leadership in the limelight Parting words Acknowledgments Endnotes Index

About the Author

Maggie Eyre is an internationally recognized expert in personal presence and leadership motivation, with over 30 years' experience in business, public relations and performance. She focusing on training her clients to harness their maximum potential and shine with authentic voice and action.

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