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Best Served Cold


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About the Author

Malcolm Walker co-founded Iceland in 1970 and was its Chairman and Chief Executive through 30 years of continuous sales growth. He left Iceland under a cloud early in 2001, but returned four years later to lead a transformation in its performance. Iceland today has sales of GBP2.6 billion, 800 stores and 25,000 employees, and is recognised as one of the Best Companies to Work For in the UK.


'A genius for retail we can all learn from.' * Sir Terry Leahy, former CEO of Tesco *
'A few years ago Malcolm sent me an early draft of his then unfinished book, which I read whilst on Necker. It was a real page turner and I called him immediately to tell him how much I enjoyed it. I feel that we have much in common in our unconventional management styles, which have helped us overcome adversity and have fun along the way. Having lost his job at the company he founded, Malcolm's comeback has been remarkable. Now I see how the story ends it should be compulsory reading and a real inspiration for all budding entrepreneurs.' -- Sir Richard Branson
'[Walker's] drive, tenacity and knowledge of his business remained with him throughout his turbulent period away from Iceland, and I was not remotely surprised by his great comeback. His story demonstrates that, regardless of any setback, if you know your business, care about your business and wake up every morning loving what you do, you have a great chance of making it a success. Well done, Malcolm.' * Sir Philip Green *
'Having competed with Iceland, and therefore Malcolm, throughout my retail career, the insight this book provides into what makes him tick would have been invaluable to me, had it been published 20 years ago! A great comeback story written by one of the true characters of recent retail history.' * Justin King, CEO Sainsbury's *

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