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Beyond Design
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Table of Contents

Preface Acknowledgments Part One: Business Planning 1. The Role of Product Development in the Apparel Supply Chain 2. Planning for Success 3. Consumer Markets Part Two: Creative Planning 4.Trend Forecasting 5. Color Management 6. Fabrication 7. Garment Styling 8. Line Development Part Three: Technical Planning 9.Translating Concept to Product 10. Sizing and Fit Specifications 11. A Product Development Perspective on Quality Part Four: Production Planning 12. The Role of Sourcing 13. Pricing and Costing Glossary Credits Index

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Takes students step-by-step through the pre-production processes of apparel product development—planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution decisions.

About the Author

Sandra Keiser is an Associate Professor at Mount Mary University, USA. She served as chair of Mount Mary’s Fashion Department for 26 years. Myrna B. Garner is Associate Professor in the Department of Family and Consumer Sciences at Illinois State University, USA, and a member of the Graduate Faculty. Deborah Vandermar was previously a instructor in Apparel Design and Merchandising at the International Academy of Design and Technology in Seattle, USA, for seven years after a career of more than 30 years in Apparel Production with companies such as JH Collectibles and Nordstrom.

Reviews

It is a tremendous foundation resource that covers every aspect of the product development process from concept to consumer.
*Louise Wallace, Fashion Institute of Design and Merchandising (FIDM), USA*

This book is well organized for a survey course and the material strikes a balance of information that is useful for both design and merchandising students.
*Carol Emanuelson, Lasell College, USA*

It is a well-written book for product development.
*May Chae, Marymount University, USA*

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