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Foreword (David Meerman Scott). Acknowledgments. About the Author. Introduction. Chapter 1 The Least a Marketer Needs to Know. Chapter 2 Flavors of Video: From Skateboarding Cats to Pro. Chapter 3 Viral Video Is Dead. Chapter 4 Video?s Role in the Marketing Funnel. Chapter 5 The Most Visceral Form of Social Media. Chapter 6 Inside YouTube. Chapter 7 Agencies Searching for Role. Chapter 8 Learning from Online-Video ?Stars.? Chapter 9 Marketing via Webstars. Chapter 10 Paid Video Advertising. Chapter 11 Measuring ROI and Performance of Online Video. Chapter 12 Video and Search Engine Optimization. Chapter 13 How to Get Popular on YouTube. Chapter 14 Can You Make Money from Online Video? Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing. Chapter 16 Learning from Obama Girl by Ben Relles. Chapter 17 Insider Information: Behind the Curtain. Chapter 18 The Future of Online Video. Notes. Index.
KEVIN H. NALTY , known as "Nalts" on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands-including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke-market via online video. Visit NaltsConsulting.com.