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The Big Fish Experience
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Table of Contents

OUR STORY xi
ACKNOWLEDGMENTS xiii
HOW TO USE THIS BOOK xv1: THE BIG FISH PRESENTATIONS PROCESS WHAT DEFINES AN EXPERIENCE? 2
OUR PROCESS 4
THE BIG FISH PRESENTATION
COMMANDMENTS 62: CONTENT RESEARCH 10
THE BIG IDEA 14
A SIMPLE CENTRAL MESSAGE 18
THE OPENER 21
THE STORY 27
DATA 38
CALL TO ACTION 42
STRUCTURE 47
LINES THAT STICK 50
MAKE ANYTHING INTERESTING 543: DESIGN STRUCTURE YOUR SLIDE DECK 61
NOTE FROM KENNY: FROM CONTENT
TO DESIGN 69
STORYBOARDING 75
WHAT MAKES A GOOD SLIDE? 79
COLOR 83
VISUAL HIERARCHY 89
TYPOGRAPHY 98
ARTWORK 108
MOTION 122
DATA 132
HANDOUTS 142
TOOLS BEYOND POWERPOINT 147
TIME CRUNCH 1554: DELIVERY 159DISCOVER YOUR OWN DELIVERY STYLE 162
TIME YOUR PRESENTATION 166
BODY LANGUAGE 170
CONTROL YOUR ENERGY 175
THE POWER OF THE PAUSE 181
GET RID OF VERBAL DISFLUENCIES 185
CONQUER STAGE FRIGHT 189
REHEARSAL 192
EMERGENCY REHEARSAL 196
WEBINARS 1995: PRESENTING AN EXPERIENCE 203STAND OUT 206
PRIOR TO THE EXPERIENCE 215
INVOLVE THE AUDIENCE 217
AFTER THE EXPERIENCE 222
HOW TO GET VALUABLE FEEDBACK 224CONCLUSION: OUR CALL TO ACTION 229EXTRA RESOURCES 231
NOTES 237
INDEX 239

About the Author

Kenny Nguyen is the founder and CEO of Big Fish Presentations. He was named the 2012 CEO Student Entrepreneur of the Year by Collegiate Entrepreneurs Organization (CEO).
Gus Murillo is the president and COO of Big Fish Presentations. He has been recognized as a Kairos50 member and awarded for this achievement at the New York Stock Exchange.
Robert Killeen is the lead copywriter at Big Fish Presentations.
Luke Jones was the first copywriter at Big Fish Presentations. He is now an advertising associate at Deveney.

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