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Birthing the Elephant

As the largest growing group of entrepreneurs, women need encouragement and guidance to push past those make-or break first 18 months. While most start-up guides address the practicalities of launching a business, "Birthing the Elephant" prepares women for the psychological and emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the pay check mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
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About the Author

Karin Abarbanel runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and co-author of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey. Bruce Freeman is a syndicated small-business columnist for Scripps Howard News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing and public relations at Kean University. Bruce lives with his wife and two daughters in Livingston, New Jersey.


"Part portable success coach, part action guide, this book maps the launch cycle, taking entrepreneurs step-by-step through the first 22 months of a start-up--showing them smart moves to make and pitfalls to avoid." --Inc.com, 6/14/10 ..".emerging entrepreneurs will find advice that's worth the price of the book alone."-Booklist "This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers 4/15/08 It's main segment on the page this week "Cash Flow: Subbing Brains fro Cash" featuring a contributor to the book and Karin plus, if you click on "small business: view all videos," you can see Karin's sole interview from the week before: "Cash Flow: 4 Spending Mistakes"-SmartMoney TV "With the number of women-owned businesses growing in the U.S. at the rate of one every 60 sconds-roughly 600,000 launches a year, according to the authors-the audience for this positive, cheerful, practical book should be substantial."-Publishers Weekly

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