The five million copy best-selling series
John Winterson Richards has degrees in both and business administration (which taught him that the only people who make money through MBAs are Business Schools). He is not a manager himself -- no definitely not - but an established and successful leader of international commerce. If you haven't heard of him it is because, like all truly powerful men, he likes to work behind the scenes. His ambition is to become one of the idle rich. According to his friends, he is exactly halfway there. After three years as accountant officer of an RAF Fighter Command unit, John Courtis joined the finance staff of Ford of Britain where the foundations of his management skills were laid - mostly by observing others' mistakes. Since then he has accepted directorships in management selection, manufacturing and headhunting, the common factor being that at the time he joined each board he knew virtually nothing about its business. Elizabeth B. Ratcliffe qualified with a doctorate in hydro chemistry in 1997 but, while collecting rainfall samples in a hurricane, decided to switch to a career with a better survival rate. Her time in management has covered a wide variety of roles and her mission is to hold every possible management title (to prove that bluffing applies effectively to all).
'The Bluffer's Guides present the means to apparent instant erudition without actually having to know or study anything.' THE DAILY MAIL 'An amazing amount of solid fact disguised as frivolous observation.' THE SUNDAY TELEGRAPH 'A series which threatens to undermine the proper foundations of knowledge.' TODAY 'The Bluffer's Guide to Management would make waiting for a train a positive delight.' THE JOURNAL OF THE AMERICAN CHAMBER OF COMMERCE 'Learn to be a better manager while laughing at the folly of it all. Very entertaining and well-written.' -- John Purkiss CO-AUTHOR OF BESTSELLING BRAND YOU