An internet Barbarians at the Gate- the boo.com story captures the feverish excitement of the dot.com boom in the late 90s- 'Enthralling' The Financial Times
Ernst Malmsten- born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander- also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.
Such a dazzling version of the boo phenomenon that as readers turn
the pages they will be rooting for the company to survive even
though they know the story ends in disaster.
*The Sunday Times*
Boo Hoo is an engrossing account of how two childhood friends
persuaded some of the world's savviest investors and fashion houses
- including Bernard Arnault's LVMH and the Benetton family - to
fund a sports and designer clothing company to the tune of
$100m.
*The Guardian*
[his] tale captures the hype and excitement of developing what was
seen by many as a ground-breaking company with state-of-the-art
technology- Along the way, it tells of endless rounds of raising
finance, glamorous parties, staff clashes and bitter sparring with
the press.
*BBC.co.uk*
The game would be to bring boo.com to market, when it would soon be
worth more than $1 billion and make its backers rich. Can all this
have happened last year? It seems more like a tale from a different
aeon, but the lessons it teaches are timeless.
*The Spectator*
Reading [this] has the fascination of watching a high-speed car
crash replayed in slow motion. You know what's going to happen, you
can see the confident glow on the drivers' faces, but can't warn
them about the curve in the road that is coming to unstick them.
Schadenfreude is irresistible. And yet everyone walks away
unhurt.
*The Independent*
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