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Born to Blog
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Table of Contents

Contents Introduction: Were You Born to Blog? 1 Chapter 1 The Common Traits of Successful Bloggers 9 Chapter 2 You're Not a Writer, You're a Blogger 19 Chapter 3 Yes-You Can Blog 25 Chapter 4 Storytelling 33 Chapter 5 Dreaming 39 Chapter 6 Persuading 45 Chapter 7 Teaching 53 Chapter 8 Curation 57 Chapter 9 Discovering Your Blogging Skills 61 Chapter 10 Why Your Business Should Blog 67 Chapter 11 Corporate Blogging's Most Common Questions 75 Chapter 12 The Minimum Viable Blog 83 Chapter 13 Unlocking Content 93 Chapter 14 Attracting Readers 103 Chapter 15 Attracting and Nurturing Blog Contributers 111 Chapter 16 Making Your Blog Pay 119 Chapter 17 Rocks in the Road 129 Chapter 18 Getting Personal 137 Chapter 19 Breaking Through with a Personal Blog 143 Chapter 20 Blogging Habits 155 Chapter 21 Coda 163 Index 166

About the Author

MARK W. SCHAEFER is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}. STANFORD SMITH is a digital marketing and social media strategist who created PushingSocial.com, a resource for business blogging.

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