SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Bottled for Business


Product Description
Product Details

Table of Contents

Acknowledgements. Introduction. 1. Persistence Pays. 2. The First Steps. 3. Financing Cobra. 4. Look After Your Product. 5. The Cobra Family. 6. "My Name Is Dave and I'm A Curryholic". 7. Restless Innovation. 8. Putting Something Back. 9. When The Going Gets Tough. 10. Going Global Appendix.

About the Author

A Cambridge law graduate, Karan Bilimoria started his career somewhat incongruously as a chartered accountant at Ernst & Young. He was also Sales & Marketing Director at European Accounting Focus Magazine. Also incongruously, it was approximately a year later that he began to realise his vision for a less gassy, premium quality lager brewed to appeal to ale drinkers and lager drinkers alike. At the time, Karan was 27 years old and with GBP20,000 of student debt. Since founding Cobra Beer, Karan has also expanded his product range to include General Bilimoria Wines in 1999, and founding Tandoori Magazine and He is a member of the government?s National Employment Panel, and Chairman of The Panel?s Small and Medium-Sized Enterprise Board. He is also Vice Chairman of the London Chamber of Commerce and Industry?s Asian Business Association.


"... part biography, part business masterclass, and the Cobra founder divulges an array of useful advice in a simple way." (Daily Telegraph, February 2007) "Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007) "a very informative and refreshing book, if Carlsberg made a book, it wouldn't be as good as this one. (Beat Magazine, February 2007) "As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.? (Off Licence News, February 2007) "Like Cobra itself, the book is refreshing, easily digestible, and won't leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07) business master class called Bottled for Business" ( The Telegraph , February 2007) "...advice for prospective business owners in (Bilimoria) own enthusiastic style".(, February 2007) "Bilimoria's guide to help aspiring entrepreneurs make it in the branded world reads like a dream?engaging to the very end?" ( Start your business magazine, February 2007' "The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007) "the book will help anyone interested in taking a good idea and turning it into a successful business." ( "Like Cobra Beer itself, the book is refreshing, easily digestible, and won't leave you feeling bloated as many entrepreneurial text-books out there might..." (City Am, 1st March 2007) "In his new book, Bottled for Business, which chronicles the Cobra story, Bilimoria predicts that by 2014, his beer will be a billion-dollar brand." (Director, March 2007) "Bottled for Business tells the story of entrepreneur Karan Bilimoria, founder of Cobra Beer, and how he made Cobra one of the fastest growing beer brands in the UK and a successful global business in just 15 years." ( The Grocer, 3rd March 2007) ?It is honest about incipient mistakes and is imaginatively designed, with plenty of ?top tips??? (Professional Manager, May 2007) ?Every bit as good as the beer itself? (Sir Richard Branson) (Tandoori Magazine, March 2007) ?If you read Bilimoria?s book ? and you should ? you can?t help but be struck by the influence of his father.? (Edge Magazine, May 2007) "?Karan shares his inspiring story of building an award-winning consumer brand from scratch." (First Voice, June/July 2007)

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Bottled for Business: The Less Gassy Guide to Entrepreneurship on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top