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About the Author

KEITH McFARLAND is the acclaimed, bestselling author of The Breakthrough Company and a leading business consultant whose client list includes Microsoft, Motorola, Morgan Stanley, Vans, House of Blues, and hundreds of small to midsize firms. A regular columnist for Business Week, McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as a dean of the Pepperdine University School of Business.


"Bounce is the right story for our times. If you're a manager in the hot seat, this book should be on your nightstand."
--Dan Heath, co-author of Made to Stick

"Keith McFarland has written a brilliant and insightful work on how leaders should face adversity. It's a must read for leaders in every field in these times which present daunting challenges and require strong people at the top."
--General Anthony C. Zinni USMC (Retired) "An indispensable guide for leadership and for life. McFarland mines deep truths on how we can meet whatever challenges life throws our way."
--Chris Gardner, #1 New York Times bestselling author of The Pursuit of Happyness and Stay Where You Are "How truly relevant! This amazing story teaches proactive thinking and creative action around six key principles. A marvelous and enlightening read."
--Stephen R. Covey, author of the #1 New York Times bestseller The 7 Habits of Highly Effective People "When the going gets tough, leaders must know how to adapt in the face of stress--how to bounce. Keith McFarland's book will show managers in the hot seat how to help their organizations 'embrace the bounce'--stop blaming, face reality, and take control. This book may be just what your company needs to turn things around!"
--Ken Blanchard, coauthor of The One Minute Manager(R) and Leading at a Higher Level "In times like these, when the rules seem to be changing...Bounce can be just the provocation we need to rediscover our path to success."
--Stephen C. Lundin, Ph.D., author of the national bestseller Fish! "Strikingly insightful...the definitive playbook for these challenging times."
--Kevin Reilly, Entertainment President, Fox Broadcasting "A must read that is truly inspiring...What's even more impressive than the storytelling are the takeaways that you'll instantly incorporate into your life. Consider this book's cover price small payment for the golden nuggets of wisdom you'll be carting off."
--Josh Berman, Co-Founder,; President, Slingshot Labs "Just as the nature of business has changed in our Web 2.0 world, the nature of leading people has changed. Bounce is going to reorient the way you think about tackling business issues, keeping your team engaged, and winning in the marketplace."
--Dave Barger, President & CEO JetBlue Airways Corporation

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