As chief investment officer of Capital 54, GREG ALEXANDER is helping the next generation by investing in promising firms. Collective 54 is the peer-to-peer membership organization for owners of boutiques. Greg founded the membership so boutique leaders could help each other grow, scale, and exit. Prior to Capital 54 and Collective 54, he spent a decade leading his own boutique, SBI, which he sold for nine figures. Alexander and his beloved wife, the “ Fabulous Brooke” reside in Dallas, Texas.
“Greg is a world-class visionary in our industry, constantly
innovating new ways to create wealth for owners of boutiques,
helping them punch far above their weight class.” —ADAM PRAGER,
Senior Client Partner, Co-Leader, Professional Services Sector,
Korn Ferry
“I co-founded Mainspring, scaled it to 350 employees, took it
public, and sold it to IBM. This engaging, hands-on book is the
guide you need to scale and sell your firm. “ —JOE GAGNON, Founder
and CEO, Performance Tea
“I led a professional services firm that had scaled to $20 billion
in revenue operating in seventy countries. Greg Alexander’s
important new book will help those who want to scale a services
business. If you have the ambition, fortitude, and courage to go on
a journey of a lifetime, this book is for you.” —MIKE LAWRIE, CEO,
Lawrie Group; Former Chairman and CEO, DXT Technology
“One of the most difficult phases in the growth of a nascent
professional services firm is beginning to scale. This book
provides a practical, focused how-to guide on scaling a
professional services firm. It will change how our seventy thousand
experts, and a thousand firms, think about scaling their
businesses.” —ROB BIEDERMAN, Co-Founder and Co-CEO, Catalant
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