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Brain Changer
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Let's be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) "carpe diem" mug--yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life.
While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and personal opinion, not real research.
Bestselling author of "What Makes Your Brain Happy and Why You Should Do the Opposite" David DiSalvo returns with "Brain Changer: How Harnessing Your Brain's Power to Adapt Can Change Your Life." Drawing on the latest research in neuroscience, cognitive psychology, behavioral economics, communications, and even marketing, DiSalvo replaces self-help with "science help." He demonstrates how the brain's enormous capacity to adapt is the most crucial factor influencing how we feel and act--a factor that we can control to change our lives.
Findings show our brains are fluid and function much like a feedback loop: stimulants from both our environment and from within ourselves catalyze changes in the brain's response. That response then elicits additional inputs that the brain identifies and analyzes to further tailor its response. DiSalvo shows that the greatest internal tool we have to affect the feedback loop is metacognition ("thinking about thinking").
Littered with relatable examples and tackling major aspects of our lives including relationships, careers, physical health, and personal development, "Brain Changer" shows you how to harness metacognition to enrich your life.
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About the Author

David DiSalvo is the author of three books about the human brain and cognitive psychology, including What Makes Your Brain Happy and Why You Should Do the Opposite and Brain Changer. In his first book, he coined the term "science-help," which has since become the standard term for describing science-based self-help approaches. He has also spent 18 years in top management positions with corporations and non-profit organizations, and has consulted with several Fortune 500 companies and major public agencies in the U.S. and abroad. He is an award-winning marketing communications specialist and an accomplished science and technology journalist whose work appears in Forbes, The Wall Street Journal, Psychology Today, Slate, Esquire, Scientific American Mind and several other publications. He lives in Atlanta, Georgia.

Reviews

"This book will help the reader learn to stop or postpone thoughts that aren't wanted, consider the basic physical conditions needed for better cognition, and consider personal achievements and effects on others. DiSalvo suggests that by retraining the brain, our thoughts may take us somewhere more satisfying than where we are." --Publishers Weekly "A superb practical primer for thinking about thinking." --Robert Burton, MD, author of On Being Certain and A Skeptic's Guide to the Mind "Forget the self-help mumbo jumbo, DiSalvo boils down decades of actual research from psychological laboratories while giving us proven, scientist-approved tips on how to easily harness our maximum brainpower. From chewing gum, to writing our own obituaries to gargling with lemonade, you'll be amazed by the many ways you can rev up that powerful engine puttering along in your cranium." --Jesse Bering, PhD, author of The Belief Instinct and contributor to Scientific American and Slate magazine "David DiSalvo will change the way you think about your own thinking, and in the process provide you with practical tools for keeping life's challenges in perspective." --Wray Herbert, author of On Second Thought: Outsmarting Your Mind's Hard-Wired Habits "DiSalvo beautifully breaks down metacognition -- our ability to reflect back upon our own thought processes -- and, just as capably, lays out all the ways in which it can be sharpened for greater psychological well-being. An engaging and scientifically-grounded read." --Alice G. Walton, PhD, contributing writer to the American Psychological Association and Forbes magazine "An awareness of the under-the-surface workings of your own brain helps you adapt wisely to challenging circumstances, and Brain Changer offers just such an awareness. Using anecdotes, diagrams, bullet points, and smart tips, DiSalvo shows you how to exert more conscious control over your own thinking processes for better problem-solving and decision-making. Great for psych students and everyone at an impasse in their lives." --Susan K. Perry, PhD, author of Writing in Flow and creativity blogger at PsychologyToday.com "I believe the greatest competitive advantage any professional can gain today is a better understanding of how to leverage brainpower. Not only has David DiSalvo opened up pathways that I never knew existed, more importantly, he gave me the power to see my world from a far greater, more inspiring perspective." --Moe Abdou, founder of 33voices "This eminently useful work illustrates the many ways that the human brain's surprising neuroplasticity can be productively exploited. DiSalvo delineates simple but powerful ways to effect such beneficial cognitive/behavioral change." --Leon F. Seltzer, PhD, author of Paradoxical Strategies in Psychotherapy: A Comprehensive Overview and Guidebook

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