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Brain-Switch
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About the Author

Judi Craig, Ph.D. is a Clinical Psychologist, Executive and Business Coach, and Master Practitioner in Neurolinguistic Programming. Her clinical practice involves working with adults, children, teens and couples for over 30 years. She also coaches executives, business owners, and professionals on enhancing leadership, improving "people skills," facilitating powerful communication, increasing business/sales and taking charge of their careers. She has been interviewed on over 100 radio stations and appeared on national television (Larry King Live, The Today Show, CBS News, NBC News, Geraldo and more). She has five nationally published books (most recently WOMEN ATTORNEYS SPEAK OUT!). As a keynote speaker, she has addressed audiences as diverse as executives of CBS Television to the rescue and service workers of the Oklahoma City bombing, and currently gives presentations and workshops both on clinical topics as well as a variety of coaching-related business topics. She received her B.A. from Southern Methodist University and her M.S. and Ph.D. from the University of Wisconsin. She is a graduate of both Coach University and Corporate Coach University and holds the Master Certified Coach Credential. Jonathan Rice, Ph.D. is a Clinical Psychologist and Master Trainer in Neurolinguistic Programming who has been in private practice since 1981 (California, New Mexico, and Texas). Prior to entering private practice, he served as Director of Children's Day Treatment for the Merced County Mental Health Services (CA) and Director of Monterrey County Youth and Family Services (CA). In the 70's and 80's, he studied extensively with Victor Frankel, Sidney Jouard, Harold Greenwald, Everet Shostrum, Virginia Satir, Milton Erickson, John Grinder and Leslie Cameron. From 1981-1991, he taught advanced therapeutic techniques throughout the United States, Canada, and Denmark. From 1991-2000, he was a Partner and Clinical Director of the Institute of NLP and Hypnosis in Austin, TX. In 2003, Dr. Rice devised the first of a series of techniques using direct intervention with the client's brain functioning and thinking patterns known as BRAIN-SWITCH, now developed into a highly successful system of brain researched techniques for clinical interventions. He received his Ph.D. in Clinical and Counseling Psychology at the United States International University (originated by Carl Rogers, Ph.D., the first "Humanistic Psychology" program in the United States).

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