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The Brand Glossary
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Contains an A-Z guide to brand terms, processes and best practices.

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JEFF SWYSTUN is Global Director of Interbrand. Interbrand is the world's leading branding consultancy and the company has worked with leading global brands. The book contains contributions from leading branding experts at Interbrand.

About the Author

JEFF SWYSTUN is Global Director of Interbrand. Interbrand is the world's leading branding consultancy and the company has worked with leading global brands. The book contains contributions from leading branding experts at Interbrand.

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