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Home » Books » Business » Marketing » Advertising

Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

By Gregory V Diehl, Alex Miranda (Foreword by)

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Format: Paperback, 258 pages
Published In: United States, 07 March 2017
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn...-How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of ContentsSection I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

Reviews

"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."Hazel Oscar for New York Metropolitan Magazine "The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."Charles Franklin for Small Business Trends "Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution." Marta Tandori for Readers' Favorite "As you read Brand Identity Breakthrough, you'll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature." Romuald Dzemo for Readers' Favorite "I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book." Tracy Slowiak for Readers' Favorite "Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." Pete Sisco, ResilientPersonalFreedom.me "Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here." Purushothaman Rajagopal, InfinityMedia.in

EAN: 9781945884221
ISBN: 1945884223
Publisher: Identity Publications
Dimensions: 22.86 x 15.24 x 1.47 centimetres (0.38 kg)
Age Range: 15+ years
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