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Brewing Up a Business
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Table of Contents

Foreword by Michael Jackson.Preface.Acknowledgments.Chapter 1. THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR.Chapter 2. BUSINESS FROM THE INSIDE OUT.Chapter 3. KEEPING YOUR BALANCE.Chapter 4. CREATING A BUSINESS OFFERING.Chapter 5. CRAFTING A BRAND IN A COOKIECUTTER WORLD.Chapter 6. MARKETING ON A SMALL-BUSINESS BUDGET.Chapter 7. PUBLICITY STUNTS (ARE POORLY NAMED).Chapter 8. STALKING THE KILLER APP.Chapter 9. SELLING DISTINCTION, SPECIALIZATION, AND VARIETY.Chapter 10. CASH IS KING (WELL, SORT OF).Chapter 11. LEADERSHIP.Chapter 12. EFFECTIVELY MANAGING EMPLOYEES.Chapter 13. WORKING TOWARD IRRELEVANCE.Chapter 14. TO SMALL-BUSINESS SUCCESS.Index.

About the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation s fastest growing independent brewery, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America s most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

Reviews

"Solid writing and a no-nonsense style...with a welcome avoidance of business jargon make this an enjoyable and practical read." (Library Journal, May 1, 2005)

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