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Brilliant Checklists for Entrepreneurs


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Table of Contents

  1. Be ambitious: set your sights at the right level
  2. Goals: making sure your enterprise fits your ethos
  3. Do research: easy ways to check your business idea
  4. Write your plan: how to make a convincing case
  5. Get advice: find people able to help you
  6. Find the cash: how to fund start-up and growth
  7. Be profitable: ways to manage your margins
  8. Manage cash flow: keeping the business going
  9. Control costs: how to earn more by spending less
  10. Go to work: how to find premises, or work successfully at home
  11. Market yourself: understand why people buy
  12. Succeed online: make more from your website
  13. Meet people: network on and offline
  14. Get sales: how to win and keep customers
  15. Build a team: recruit and manage people
  16. Be motivating: get the best from yourself and others
  17. Avoid surprises: predict and overcome
  18. Be generous: how to help yourself by helping others
  19. Sell your business: how to realise the value
  20. Useful document templates: shortcuts for you to copy, adapt and use

About the Author

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.

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