Publicize in major weeklies. Publicize in wellness blogs, w/book giveaways. Giveaways on Goodreads. Outreach to gift book media and gift store accounts (w/CBSD/Ingram's assistance). Extensive social media campaign. Promotion on the author's website. Publicity and promotion in conjunction with the author's speaking engagements throughout the UK. Ebook to be published simultaneously with print editions.