Warehouse Stock Clearance Sale

Grab a bargain today!

Building a Marketing Plan
By

Rating

Product Description
Product Details

About the Author

Dr. Ho Yin Wong is a senior lecturer in marketing at Central Queensland University, Australia. He has a PhD in marketing from Griffith University, Australia, and an MSc in marketing from University of Stirling, United Kingdom. He has published in international journals such as International Marketing Review, Journal of Strategic Marketing, and Journal of Product and Brand Management among others. Dr. Kylie Radel is the discipline coordinator for marketing and a lecturer in marketing and tourism at Central Queensland University, Australia. She graduated from Central Queensland University in 1999 after completing a BA in business in marketing, a BA in tourism and cultural theory and a BA Honors (First Class) in marketing of tourism. Dr. Rooma Roshnee Ramsaran-Fowdar is a senior lecturer in marketing at Central Queensland University, Australia. She graduated from the University of Bristol in 1995 and the London School of Economics in 1996. She has a PhD from the University of Mauritius and her thesis was on service quality in the private healthcare sector. Prior to joining Central Queensland University, she was a senior Lecturer at the University of Mauritius for 12 years.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Building a Marketing Plan on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top