Australasia's Biggest Online Store

Shop over 1.5 Million Toys in our Huge New Range

Built-In Social
By

Rating

Product Description
Product Details

Table of Contents

Preface vii Introduction 1 PART ONE ATTRACTION: YOUR ESSENTIAL CONTENT MARKETING STRATEGY Chapter 1 How the Social Web Works 11 Chapter 2 Designing Your Business Around Social 31 Chapter 3 Every Business Is Now a Media Company 51 PART TWO ENGAGEMENT: SOCIAL NETWORKING AND MARKETING Chapter 4 Communities Are the New Markets 75 Chapter 5 Meet Your New Business Partners 95 Chapter 6 Business Is Now Personal 113 PART THREE CONVERSION: TRANSFORMING TRUST INTO NEW BUSINESS Chapter 7 Social and Local Are Built-In Mobile 131 Chapter 8 Creating Digital Marketing Assets 153 Chapter 9 Relationship Selling in the Trust Economy 171 Chapter 10 Avoiding the Race to the Bottom 189 Appendix 195 Acknowledgments 199 Index 201

About the Author

JEFF KORHAN is a marketing speaker, trainer, and coach helping small businesses use social media and Internet marketing to create exceptional customer experiences that accelerate business growth. He is a former Fortune 50 sales and marketing executive who later founded a landscape services company that was twice named Small Business of the Year. Jeff is a syndicated publisher and regular content contributor to leading business publications, and his New Media and Small Business Marketing site is ranked among the Top 100 Small Business blogs in the world by Technorati Media. He lives in suburban Chicago, Illinois. Visit www.jeffkorhan.com to connect with Jeff.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Built-In Social: Essential Social Marketing Practices for Every Small Business on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top