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Business Analysis and Valuation
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Part I FRAMEWORK 1 A Framework for Business Analysis and Valuation Using Financial Statements The Role of Financial Reporting in Capital Markets From Business Activities to Financial Statements From Financial Statements to Business Analysis Public Versus Private Corporations Summary Discussion Questions Notes Appendix: Defining Europe CASE: The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000 Part 2 BUSINESS ANALYSIS AND VALUATION TOOLS 2 Strategy Analysis Industry Analysis Applying Industry Analysis: The European Airline Industry Competitive Strategy Analysis Corporate Strategy Analysis Summary Discussion Questions Notes CASE: America Online, Inc. 3 Overview of Accounting Analysis The Institutional Framework for Financial Reporting Factors Influencing Accounting Quality Steps in Doing Accounting Analysis Accounting Analysis Pitfalls Value of Accounting Data and Accounting Analysis Summary Discussion Questions Notes CASE: Land Securities Group (A): Choosing Cost or Fair Value on Adoption of IFRS 4 Implementing Accounting Analysis Recasting Financial Statements First-Time Adoption of IFRS Recognition of Assets Asset Distortions Recognition of Liabilities Liability Distortions Equity Distortions Summary Discussion Questions Notes Appendix: Recasting Financial Statements into Standardized Templates CASE: First-Time Adoption of IFRS 5 Financial Analysis Ratio Analysis Cash Flow Analysis Summary Discussion Questions Notes Appendix: Part A- Volkswagen AG Financial Statements Appendix: Part B- DR.ING. H.C.F. Porsche AG Financial Statements CASE: Carrefour S.A. 6 Prospective Analysis: Forecasting Relation of Forecasting to Other Analyses The Techniques of Forecasting Making Forecasts Sensitivity Analysis Summary Discussion Questions Notes Appendix: The Behavior of Components of ROE CASE: Forecasting Earnings and Earnings Growth in the Oil and Gas Industry 7 Prospective Analysis: Valuation Theory and Concepts Defining Value for Shareholders The Discounted Abnormal Earnings Valuation Method The Discounted Abnormal Earnings Growth Valuation Method Valuation Using Price Multiples Shortcut Forms of Earnings-Based Valuation The Discounted Cash Flow Model Comparing Valuation Methods Summary Discussion Questions Notes Appendix: Reconciling the Discounted Dividends, Discounted Abnormal Earnings Models and discounted abnormal earnings growth models CASE: Puma AG 8 Prospective Analysis: Valuation Implementation Detailed Forecasts of Performance Computing a Discount Rate Terminal Values Computing Estimated Values Summary Discussion Questions Notes CASE: Ryanair Holdings Plc Part 3 BUSINESS ANALYSIS AND VALUATION APPLICATIONS 9 Equity Security Analysis Investor Objectives Equity Security Analysis and Market Efficiency Approaches to Fund Management and Securities Analysis The Process of a Comprehensive Security Analysis Performance of Security Analysts and Fund Managers Summary Discussion Questions Notes CASE: The Initial Public Offering of Part Gaming Plc 10 Credit Analysis and Distress Prediction The Market for Credit The Credit Analysis Process Financial Statement Analysis and Public Debt Prediction of Distress and Turnaround Summary Discussion Questions Notes CASE: Estimating Debt Ratings 11 Mergers and Acquisitions Motivation for Merger or Acquisition Acquisition Pricing Acquisition Financing Acquisition Outcome Summary Discussion Questions Notes CASE: The KLM ? Air France Merger 12 Corporate Financing Policies Factors That Determine Firms? Debt Policies The Optimal Long-Term Mix of Debt and Equity The Financing of New Projects Factors That Determine Dividend Policies Summary Discussion Questions Notes CASE: CUC International, Inc. 13 Communication and Governance Governance Overview Management Communication with Investors Communication Through Financial Reporting Other Forms of Communicating with Investors Auditor Analysis Audit Committee Reviews Summary Discussion Questions Notes CASE: Investor Relations at TOTAL Part 4 ADDITIONAL CASES Amazon.com in the Year 2000 Anacomp, Inc. DICOM Group plc and Captiva Software Corp Home Depot, Inc. in the New Millennium Krispy Kreme Doughnuts Nestle and Alcon?The Value of a Listing Pre-Paid Legal Services, Inc. Schneider and Square D The Home Depot, Inc United Parcel Service?s IPO Valuation Ratios in the Airline Industry Index Author Index

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aThis is an excellent text which tackles the real issues of accounting analysis and valuation. The conversion to IFRS has been done well. The key strengths are the high level of explanation and the use of real life examples, as well as the fact that the text tackles real problems of forecasting, analysis and valuation in a way which no other text I know does.a Simon Pallett, University of Newcastle

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