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The Business Book
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Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, "The Business Book" covers every facet of business management. Big ideas make great business thinkers and leaders. From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, "The Business Book" is perfect for college students, would-be entrepreneurs, or anyone interested in how business works. "The Business Book" is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.
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About the Author

DK was founded in London in 1974 and is now the world's leading illustrated reference publisher and part of Penguin Random House, formed on July 1, 2013. DK publishes highly visual, photographic nonfiction for adults and children. DK produces content for consumers in over 87 countries and in 62 languages, with offices in Delhi, London, Melbourne, Munich, New York, and Toronto. DK's aim is to inform, enrich, and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products. Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery, and parenting. DK's extensive children's list showcases a fantastic store of information for children, toddlers, and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the bestselling LEGO(R) books. DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, video gaming publishers, as well as the award-winning travel publisher, Rough Guides.

Reviews

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." - Booklist "[The Business Book] is definitely a title worth having in the collection." - Voice of Youth Advocates (VOYA) Magazine "More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." - Success.com "Business is fascinating, made even more so by the 360-degree view offered [in "The Business Book"] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." - Booklist "["The Business Book"] is definitely a title worth having in the collection." - Voice of Youth Advocates (VOYA) Magazine

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