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Business Economics


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Table of Contents

Chapter 1:Introduction
Chapter 2:Markets and models
Chapter 3:What do entrepreneurs do?
Chapter 4:Who wants the product and in what quantity?
Chapter 5:How shall the firm produce the product?
Chapter 6:Where do costs come from and how to they behave?
Chapter 7:How can the firm set the 'right' price?
Chapter 8:How can the firm earn persistent above-normal profits?
Chapter 9:A business enterprise is born
Chapter 10:How can the firm grow?
Chapter 11:What can established firms do when sales volume stagnates or declines?
Chapter 12:Fundamental macroeconomics
Chapter 13:What are the main sources of controversy in macroeconomics?
Chapter 14:The international environment

About the Author

Peter Earl, University of Queensland, Australia Tim Wakeley, University of Bath, UK

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