Table of Contents

Part 1: An Overview of Business Ethics
1: The Importance of Business Ethics
2: Stakeholder Relationships, Social Responsibility, and Corporate Governance
3: Sustainability: Ethical and Social Responsibility Dimensions
Part 2: Ethical Issues and the Institutionalization of Business Ethics
4: The Institutionalization of Business Ethics
5: Emerging Business Ethics Issues
Part 3: The Decision-Making Process
6: Ethical Decision Making
7: Individual Factors: Moral Philosophies and Values
8: Organizational Factors: The Role of Ethical Culture and Relationships
Part 4: Implementing Business Ethics in a Global Economy
9: Developing and Implementing an Effective Ethics Program
10: Global Business Ethics Issues
11: Ethical Leadership
12: Technology: Ethics and Social Responsibility Issues
Part 5: Cases
1: From the Outside In: Corporate Social Responsibility at Patagonia
2: Tesla Accelerates the Transition to Sustainable Energy
3: An Apple a Day: Ethics at Apple Inc.
4: TOMS Reinvents the One for One Movement
5: CVS Smokes the Competition in Corporate Social Responsibility
6: Bayer Rounds Up Monsanto
7: Uber Collides with Controversy
8: Herbalife Nutrition Achieves Success by Managing Risks
9: Home Depot Works on Stakeholder Relationships
10: Brewed to Perfection: New Belgium Brewing
11: Google’s Search for Solutions to Privacy Issues
12: Big-Box Retailer Walmart Makes Big Moves in Social Responsibility
13: Volkswagen Cleans Up Reputation After Emissions Scandal
14: Zappos Finds the Perfect Fit
15: Starbucks Serves Up Its Social Responsibility Blend
16: The Hershey Company’s Bittersweet Success
17: Wells Fargo Banks on Recovery
18: Whole Foods Refreshes Its Commitment to Stakeholders
19: The NCAA Enforces Penalties in College Athletics
20: Enron: Not Accounting for the Future
Endnotes
Index

About the Author

O.C. Ferrell is The James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association, and he chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was the vice president of publications and is president of the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and, more recently, the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell is the co-author of 20 books and more than 100 published articles and papers. His articles have been published in the Journal of Marketing Research, the Journal of Marketing, the Journal of Business Ethics and the Journal of Business Research as well as other journals. John Fraedrich is the Jannetides Professor of Business Ethics at Southern Illinois University. He received his B.S. from Brigham Young and M.S. and Ph.D. from Texas A&M University. He has written more than 50 books, articles and proceedings, primarily related to the application of ethics and values. He has also represented academia at the ambassador level in Washington D.C. On a global level, Dr. Fraedrich has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an Executive/Ambassador seminar on globalization and its implications and challenges for societies, corporate responsibility and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the Brigadier General Officer-level concerning "The Consequences of Power." Linda Ferrell is the Globe Life Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books, including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.