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Business Plans Kit for Dummies [With CDROM]

Discover the ins and outs of constructing a winning business plan When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving. Business Plans Kit For Dummies, 4th Edition has been updated to give you the very latest information on today's current economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. * Refreshed examples and data sources for planning * Updated "ten top plans" section * CD includes new forms, worksheets, and resources If you're a small business owner, investor, or entrepreneur looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Product Details

Table of Contents

Introduction 1 Part I: Getting Started with Business Plans 5 Chapter 1: Starting Your Planning Engine 7 Chapter 2: Generating and Refining a Successful Business Idea 25 Chapter 3: Defining Your Business Purpose and Structure 45 Part II: Developing Your Plan's Components 75 Chapter 4: Understanding Your Business Environment 77 Chapter 5: Charting Your Strategic Direction 103 Chapter 6: Describing Your Business and Its Capabilities 127 Chapter 7: Crafting Your Marketing Plan 149 Chapter 8: Tallying Up Your Financial Situation 169 Part III: Tailoring a Business Plan to Fit Your Needs 195 Chapter 9: Planning for a One-Person Business 197 Chapter 10: Planning for a Small Business 221 Chapter 11: Planning for an Established Business 235 Chapter 12: Planning for a Nonprofi t Organization 251 Chapter 13: Planning in a Rapidly Changing World 269 Part IV: Making the Most of Your Plan 281 Chapter 14: Putting Your Plan Together 283 Chapter 15: Implementing Your Plan 303 Chapter 16: Keeping Your Plan Current 317 Part V: The Part of Tens 325 Chapter 17: Ten Signs That Your Plan May Need an Overhaul 327 Chapter 18: Ten Questions to Answer Before You Finish Your Business Plan 333 Appendix A: About the CD 339 Index 347

About the Author

Steven D. Peterson , PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.

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