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Business Research Methods


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Table of Contents

Part One 1: The nature and process of business research 2: Business research strategies 3: Research designs 4: Planning a research project and formulating research questions 5: Getting started: reviewing the literature 6: Ethics and politics in business researchPart Two 7: The nature of quantitative research 8: Sampling 9: Structured interviewing 10: Self-completion questionnaires 11: Asking questions 12: Structured observation 13: Content analysis 14: Secondary analysis and official statistics 15: Quantitative data analysis 16: Using SPSS for WindowsPart Three 17: The nature of qualitative research 18: Sampling in qualitative research 19: Ethnography and participant observation 20: Interviewing in qualitative research 21: Focus groups 22: Language in qualitative research 23: Documents as sources of data 24: Qualitative data analysis 25: Computer-assisted qualitative data analysis: using NVivoPart Four 26: Breaking down the quantitative/qualitative divide 27: Mixed methods research: combining quantitative and qualitative research 28: E-research: Internet research methods 29: Writing up business research

About the Author

Alan Bryman is an Emeritus Professor in the School of Management, University of Leicester Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.


Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to all those interested in business, management and leadership research. - Dr Jean-Anne Stewart, Henley Business School Still the most accessible text available on research methods. - Dr Orna O'Brien, University College Dublin A superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena' - Dr Nuno Oliveira, London School of Economics and Political Science

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