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Business Research Methods

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Home » Books » Business » Marketing » Research

Business Research Methods

By William G Zikmund, Barry J Babin, Jon C Carr, Mitch Griffin

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Format: Hardback, 674 pages, 8th Edition
Other Information: illustrations
Published In: United Kingdom, 17 August 2009
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
EAN: 9781439080672
ISBN: 1439080674
Publisher: South Western Educational Publishing
Dimensions: 27.69 x 21.59 x 3.05 centimetres (1.72 kg)
Age Range: 15+ years
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