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Business Statistics - Abridged
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New or Used: 10 copies from \$45.00
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This text emphasises applications over theory. It illustrates the importance of statistical methods and tools for today's managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem-solving, the text teaches students how to (1) Identify the correct statistical technique by focusing on the problem objective and data type; (2) Compute the statistics doing them by hand and using Excel; and (3) Interpret results in the context of the problem. This unique approach enhances students' comprehension and practical skills. Students find relevance in a wide variety of exercises and cases. Examples draw on the statistical applications used by marketing managers, financial analysts, accountants, economists, and from throughout the business world. Many students struggle with statistics. This textbook provides a robust learning pedagogy to make statistics accessible. Students find the material easy to understand and easy to apply in the business environment.
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1. What is statistics? App 1 A Instructions for the CD-ROM App 1 B Introduction to Microsoft Excel Part 1: Descriptive measures and probability 2. Graphical descriptive methods 3. Art and science of graphical presentations 4. Numerical descriptive measures Appendix 4.A Summation notation 5. Probability 6. Data collection and sampling 7. Random variables and discrete probability distributions 8. Continuous probability distributions Part 2: Statistical inference 9. Statistical inference: An introduction 10. Sampling distributions 11. Estimation: Describing a single population 12. Hypothesis testing: Describing a single population 13. Additional Tests for nominal data: Chi-squared tests Appendix 13.A Excel instructions 14. Simple linear regression and correlation 15. Multiple regression Part 3: Applications 16. Time series analysis and forecasting 17. Index numbers Appendix A: Summary solutions for selected exercises Appendix B: Solutions to self-correcting exercises Appendix C: Tables Index