Preface ix Acknowledgments xvii Part I: Level Setting/Foundation 1 Chapter 1: Evolution of Strategic Planning and Today s Role: Chief Strategy Officer 5 Evolution of Strategic Planning 6 New Role: Chief Strategy Officer 14 Strategy Starts at the Top 14 Why Can t This Role Simply Remain with the CEO/President? 15 Is Business Strategy Work a Full-Time Job? Isn t Business Strategy Work a Once-a-Year Job? 16 What Type of Chief Strategy Officer Is Needed? 20 CSO: A Distributed Solution versus a Singular Role 29 Summary 30 Chapter 2: Emotional Intelligence: Being Facilitative and Consultative 33 Characterizations 37 Innovation and Linkage to Business Strategy 42 Summary 50 Part II: Parables that Teach and Portray Business Strategy 53 Chapter 3: Everything I Needed to Learn about Business Strategy I Learned ... from Hell s Kitchen and Kitchen Nightmares 55 Hell s Kitchen 57 An Incredible Sous-Chef Makes a Big Difference 58 Know Your Sweet Spot 59 Running the Pass 60 Competing Restaurants 60 Perform Like a Champion 61 Kitchen Nightmares 62 Know Your Customers, and Listen to Them 63 I Am the God of Food 64 It s Not My Fault, They Didn t Tell Me! 64 Not Managing the Details 65 Are You Tasting Your Food? 66 Simplicity and Its Impact on Execution 67 Counting Coins in the Kitchen 68 Final Plating of This Chapter 69 Summary 71 Chapter 4: Everything I Needed to Learn about Business Strategy I Learned ... at the Movies 73 21 Movies: Six Lessons on Business Strategy 74 Passion/Motivation 74 Imagination/Innovation 78 Planning 79 Values and Teamwork 81 Customer Experience 85 Knowing Your Market/Strategic Intel 86 The Final Scene 87 Summary 88 Chapter 5: Everything I Needed to Learn about Business Strategy I Learned ... Growing Up on a Farm 91 Hard Work 92 Being the Boss 93 Planning and Executing 96 Technology 97 Milk Co-ops 98 Innovation 99 Outsourcing 101 Delegation 102 Sharpening the Saw 103 Summary 104 Chapter 6: Everything I Needed to Learn about Business Strategy I Learned ... from the Bible 107 Five Themes of Business Parables from the Bible 109 Vision/Planning 110 Communications and Listening to Customers 112 Roles and Responsibilities 114 Seeking Counsel and Direction 117 Execution 119 Final Closing Point 122 Summary 123 Chapter 7: Everything I Needed to Learn about Business Strategy I Learned ... from Shark Tank 125 Typical Questions the Sharks Ask All Presenters 126 Round 2: Shark Personalities 132 Summary 137 Part III: Tools, Resources, and Conclusions 139 Chapter 8: The Strategy Toolbox and Other References 141 13 Lucky Models and Methods 142 Personal Top 12 Most Valuable Business Books of All Time 153 One Final Tool 155 Chapter 9: Winning Checklist: How to Succeed in Business Strategy 157 Winning Conclusions and Summary 161 A Closing Song 166 About the Author 167 Index 169
PATRICK J. STROH is Principal at Mercury Business Advisors, a firm providing business management advisory services in areas such as Business Strategy, Operational Execution, Innovation, and Product Development. Prior to Mercury Business Advisors, he held multiple positions at UnitedHealth Group, including Senior Vice President and Client Experience Officer, Chief Strategy and Innovation Officer, Senior Vice President Business Strategy, President Consumer Health Products, and Senior Director of Enterprise Risk Management.