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Business War Games
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About the Author

For more than 25 years, Ben Gilad ran war games for market-leading Fortune 500 firms in a variety of industries throughout the world. He holds a PhD in economics, an MBA and BA's in psychology and philosophy.

Reviews

Ben Gilad is the undisputed master of war gaming. --Jeff Webster, General Manager, Tyson Renewable Energy Division and Senior Vice President, Strategy, Tyson Foods-- "Reviews"
Ben Gilad's war-gaming process not only provides participants with better insights into market dynamics and competitive threats but it reveals a company's internal culture and the political `elephants' that are often the biggest obstacles to a successful outcome. --Stephen N. Heath, former President, Commercial Engine Division, Pratt & Whitney-- "Reviews"
Gilad is the guru of war gaming. He can focus your vision and test your assumptions like no one else can. --Wayne Rosenkrans, Business Strategy Director, External Scientific Affairs, Astra Zeneca Pharmaceuticals-- "Reviews"

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