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The Business of Creativity
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About the Author

Keith Granet is the go-to person in the interior design industry regarding licensing, product development and management consulting. He is the founder of the Designer Speakers' Bureau and the Leaders of Design Council, executive producer/host of Inside the Business of Design and cofounder of DesignersAxis, the next generation of technology poised to transform the interior design industry.

Reviews

"The author's focus is the world of architecture and design, but I'm convinced that the principles and strategy outlined are equally important to every new business or entrepreneurial effort." - Huffington Post
"The most valuable book you buy this year may be The Business of Creativity." - Interior Design
"Written in clear, persuasive instructions, Granet shares the wisdom gained from his 25 years of consulting with design businesses through his firm, Granet & Associates. He augments the text with lists, charts, and graphs that clarify a broad range of topics, from troubleshooting financial challenges to executing Instagram strategies....If The Business of Creativity has one theme, it is that all design is a collaborative effort. The book is a valuable resource for practices that will appeal both to new businesses determined to get it right and to established businesses that know they can do better." - Communications Arts

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