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The Business of Fashion
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This authoritative text focuses on the organization and operation of the U.S. textiles and

fashion industry how fashion apparel and accessories are designed, manufactured,

marketed, and distributed. Since the publication of the 1st edition, the textile/apparel

industry has continued to undergo tremendous change. Quick Response strategies have

evolved into supply-chain management, Web-based business-to-business and businessto-

consumer communications and commerce have grown, and mass customization is a

reality. The 4th edition of The Business of Fashion will continue to capture the technological,

organizational, and global changes in this dynamic industry with an emphasis on

social responsibility.

Product Details

Table of Contents

Organization of the U.S. Textile, Apparel, and Home Fashions Industries - From Spinning Machine to Fast Fashion - Business and Legal Framework of Textile, Apparel, and Home Fashions Companies - Structure of the U.S. Textile Industry - Ready-to-Wear: Company Organization Creating and Marketing an Apparel Line - Creating a Line: Research - Creating a Line: Design - Design Development and Style Selection - Marketing a Line of Apparel or Home Fashions Apparel Production and Distribution - Preproduction Processes - Sourcing Decisions and Production Centers - Production Processes and Quality Assurance - Distribution and Retailing Organization and Operation of the Accessories and Home Fashions Industries - Accessories - Home Fashions

Promotional Information

This authoritative text examines how fashion apparel and accessories are designed, manufactured, marketed and distributed. It focuses on the organization and operation of the US textiles and fashion industry and the role of these industries within a global context.

Promotional Information

This authoritative text examines how fashion apparel and accessories are designed, manufactured, marketed and distributed. It focuses on the organization and operation of the US textiles and fashion industry and the role of these industries within a global context.

About the Author

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

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