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PART ONE: THE ORGANISATIONAL MARKETING CONTEXT; PART TWO: INTER-ORGANISATIONAL RELATIONSHIPS & NETWORKS; PART THREE: BUSINESS MARKETING PLANNING; PART FOUR: BUSINESS MARKETING PROGRAMMES
Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.