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Busting Loose from the Business Game


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Table of Contents

Foreword John Assaraf vii Introduction xi Chapter 1 The Big Lie 1 Chapter 2 The Big Truth 15 Chapter 3 The Fantasy Factory 33 Chapter 4 Dropping Anchors 43 Chapter 5 The Physics of Fiction 53 Chapter 6 The Two Ps 65 Chapter 7 The Many Faces of Power 79 Chapter 8 The Myth of Cause and Effect 87 Chapter 9 Redefining the Nature of Business 95 Chapter 10 The Sun and Clouds Effect 107 Chapter 11 Assembling the Drill-Part 1 119 Chapter 12 Assembling the Drill-Part 2 135 Chapter 13 Stranger in a Strange Land 161 Chapter 14 When the Going Gets Tough 191 Chapter 15 Recreating Yourself, Your Team, Your Customers, Your Business, and Everything in Between 199 Chapter 16 Red Pill or Blue Pill? 231 Appendix Additional Support Resources 245 Expressions of Appreciation 251 Index 255

About the Author

ROBERT SCHEINFELD is the New York Times bestselling author of the Wiley titles Busting Loose from The Money Game and The 11th Element, as well as The Invisible Path to Success. For more than twenty years, he has helped people in more than 190 countries create extraordinary results in less time, with less effort, and with much more fun. His passion is helping others bust loose from their limitations so they can create and enjoy their ideal lifestyle.

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