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CIM Coursebook Assessing the Marketing Environment


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Table of Contents

Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports


"From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world." Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment -- Unit 2, Professional Certificate in Marketing

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