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Campaign It!
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New or Used: 6 copies from $24.00
Product Details

Promotional Information

Alan Barnard one of the world's leading campaigners and Chris Parker is one of Europe's leading communication experts The Campaign It! brand is a unique communication and development model developed by the bbm agency Contains a number of unique global examples and case studies of successful campaigns, from the political campaigns of Labour Government, to social and charity campaigns, including interviews with key political and media figures

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Our approach to campaigns and campaigning;
    • Chapter - 02: Cause;
    • Chapter - 03: Recognizing and understanding your audiences;
    • Chapter - 04: The narrative;
    • Chapter - 05: Influencing conversations;
    • Chapter - 06: Mapping the campaign;
    • Chapter - 07: Integrating activities;
    • Chapter - 08: !;
    • Chapter - 09: Being a campaigner

About the Author

Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of bbm Campaigns, he is taking campaigning into new territories. Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.

Reviews

"[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review "[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review "Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. Campaign It! would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries "[A] powerful read a strong pick for social issues and new media focused collections." --Midwest Book Review "Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. "Campaign It!" would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries" "[A] powerful read... a strong pick for social issues and new media focused collections." --Midwest Book Review "Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. "Campaign It!" would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." --Business Book Summaries

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