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Campaigns and Conscience
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Table of Contents

Preface What's at Stake Journalists' Competence The Character Issue On the Bus Campaign Advertising Polls, Projections, and Endorsements Covering the News Media The Future...and Some Suggestions Bibliography Index

About the Author

PHILIP SEIB is Associate Professor of Journalism at Southern Methodist University. He is also a columnist for the Dallas Morning News and is political analyst for the ABC-affiliate, WFAA Television, in Dallas. He is the author of five other books, including Who's in Charge: How the Media Shape News and Politicians Win Votes (1987).

Reviews

"This well-organized book reviews how the mass media influence political elections. Seib covers familiar topics that are rarely gathered in one volume. This exceptionally well written and annotated book will help nonjournalists understand political reporting and political activists understand the press. Highly recommended for collections in political communication and journalism"-Choice ?This well-organized book reviews how the mass media influence political elections. Seib covers familiar topics that are rarely gathered in one volume. This exceptionally well written and annotated book will help nonjournalists understand political reporting and political activists understand the press. Highly recommended for collections in political communication and journalism?-Choice

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