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Table of Contents

  • Introduction
  • Making maps is easy
  • Making great maps is hard
  • 1. Maps as Information Products
  • The nature of an information product
  • What is design?
  • Trends in map design
  • Functional design
  • Designer, data and audience
  • Engineers vs Designers vs Map Makers
  • Simplicity and complexity
  • Form and Function
  • Dispersal and Layering
  • Telling stories (metaphors and simile)
  • Minimalism and efficiency
  • Novelty or redundancy
  • Data density
  • Originality
  • Emotional response
  • Integrity
  • Self-explanatory focus
  • Wayfinding maps
  • Experiential maps
  • Numerical and statistical maps
  • Production paradigms
  • Viewing paradigms
  • 2. Perceptions and Conventions
  • The way the eye and brain works
  • Vizualising for the mind
  • Logically coding points
  • Pictograms vs Icons vs Symbols
  • Logically coding lines
  • Logically coding areas
  • Connotations of form
  • Connotations of colour
  • Mixing and using colours
  • Colour constraints
  • Connotations of value
  • Working in greyscale
  • Connotations of typeface
  • Labelling hierarchies
  • Making connections on the map
  • Consistent denotation
  • Innovation and familiarity
  • Compare and contrast
  • Ways of seeing
  • Navigating the page
  • Navigating the screen
  • Navigating the mobile device
  • Factual understanding vs Interpretation
  • 3. Objective Dimensions
  • Information overload
  • Selection by feature type
  • Selection by numbers
  • Dimensional comparison
  • Measurement of Earth
  • Scale
  • Distances
  • Spheres and elipses
  • Datums
  • Latitude and longitude
  • Geographic coordinates
  • Projected coordinates
  • Numerical integrity
  • Making numbers meaningful
  • Geographical distortions
  • Projection distortions
  • Projection families
  • Choosing a good projection
  • Compromising geographical form
  • Geography as a diagram
  • Measurement and proportions
  • Absolute data
  • Percentages, ratios and rates
  • Comparatives
  • Summarising data distributions
  • Classifying data
  • 4. Structure and Organisation
  • Dispersal vs Layering
  • Grids in information design
  • Organisation and response
  • Generalising features
  • Styling features
  • Graphical hierarchies
  • Contrast
  • Actors and support cast
  • Repetition
  • Proximity
  • Balance
  • Staging hierarchies
  • Which way is up?
  • Signs and pointers
  • Focussing attention
  • Distractions
  • Language and phraseology
  • Choosing a font
  • Serif
  • Sans serif
  • Font efficiency: width, height, size
  • Font efficiency: structure, form, direction, colour
  • Typeface differentiation
  • Legibility
  • Type placement
  • The small print (marginalia)
  • 5. Pick'n'Map
  • Choropleth
  • Isarithmic
  • Dot Density
  • Binning
  • Dasymetric
  • Value by alpha
  • Cartogram
  • Flow
  • Network mapping
  • Schematic diagrams
  • Isochrones
  • Graduated Symbol
  • Proportional Symbol
  • Unique Values
  • Bivariate mapping
  • Multivariate mapping
  • Embedded charts
  • Small multiples
  • Chernof Faces
  • Proportional text
  • 6. Different viewpoints
  • Planimetric
  • Panoramic
  • Isometric
  • Aspect
  • Prism maps
  • 3D isolines
  • Mapping change
  • Animation
  • Dynamic variables
  • Temporal
  • 7. Going digital - the UI/UX challenge
  • Map Mashups
  • The 2 second rule
  • Resolution
  • Size
  • Performance
  • Responsive maps
  • Interaction
  • Capabilities
  • Native v Browser apps
  • Partial attention
  • Time and day
  • Inputs
  • Connectivity
  • Currency
  • Personalising the map experience
  • User testing
  • Eye tracking
  • Wireframes
  • Workflow
  • Prototypes
  • Development technologies

About the Author

Dr. Kenneth Field brings a wealth of experience from academia and commercial practice into this book. He is a winner of numerous cartographic awards for his original maps as well as his writing. His work has been recognized by numerous peer-reviewed bodies for its quality, and this book brings together this body of cartographic knowledge for the first time. Ken is active in a wide range of societies and external bodies (International Cartographic Association, British Cartographic Society, North American Cartographic Information Society), and has written and edited books, journals, and papers, and presented keynotes on cartographic design widely. This is a landmark book that makes a strong statement about the worth of cartography and cartographic thinking and the value of a designed approach to making maps in a contemporary setting.


"What Kenneth Field has created here is a brilliant reference book on behalf of our field of cartography. Finally! A book that truly represents Cartography in 2018."

--Christopher Wesson, The Bulletin of the Society of Cartographers

"Read the book for pragmatic advice or to braden your horizon; for me, it did both."

"An Impressively creative and useful scholarly contribution."

--Mark Monmonier, author of How to Lie with Maps, Distinguished Professor of Geography, Syracuse University, NY.

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