About the Author

Drew Eric Whitman (a.k.a. "Dr. Direct" T) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a bull in china shop.

Reviews

"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."
*Richard Bayan, author of Words That Sell*

"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."
*Roger Dawson, author of Secrets of Power Negotiating*

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