About the Author

Drew Eric Whitman-aka "Dr. Direct!"-is a highly acclaimed marketing expert, celebrated author, and influential figure in the advertising industry. With close to four decades of experience crafting direct-response ad copy for organizations of all sizes, Drew has honed his skills in ad-agency trenches and amassed a wealth of knowledge that sets him apart.

Reviews

“Insightful and accessible. Drew Eric Whitman has distilled advertising dos and don’ts into simple changes that will help you create more effective ads.”
—Jonah Berger, Wharton professor and bestselling author of Contagious, The Catalyst, and Magic Words

“Fasten your seatbelt! This book is like attending an intense, live seminar packed with the latest tips, tricks, and techniques—all based on sound scientific research—about what persuades online consumers to buy. Best of all, it’s 100 percent practical. You can start using it tonight and see dramatic changes in your response.”
—Dr. Joe Vitale, author of Hypnotic Writing and Buying Trances

“Dr. Direct hits it out of the park again! Cashvertising Online is so good—so full of powerful, quantifiable tips based on actual research—that I found myself taking notes like a diligent college student. At the same time, Whitman’s easy, conversational style makes for a delightful read. If you really want to smash the competition in the age of social media, this book is an absolute must.”
—Richard Bayan, author of Words That Sell

“This book unlocks a treasure-trove of practical, ‘real world’ marketing strategies designed to maximize your online potential.”
—Thomas A. Freese, bestselling author of Secrets of Question Based Selling

“Cashvertising Online is a fascinating read. What I love most about this book is the continuation of up-to-date research and the psychology behind the results. The practical steps make it invaluable. For me, the twenty-nine ways to make ads more effective and fifty powerful opt-in headlines reinforce that this is a manual for success. This is a book to keep close to hand when working on your ads and campaigns.”
—Patricia Fripp, past president of the National Speakers Association and author of Deliver Unforgettable Presentations

“If you want to make money online today, you need this book. With simple and powerful insights that you can use to up your ads game, Cashvertising Online is the book you must implement—or be left in the dust by your competition.”
—Phil Gerbyshak, social selling pioneer and author of Zero Dollar Consultancy