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Casino Management in Integrated Resorts
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Table of Contents

1 Introduction

2 History of Gambling, Casinos and Modern Integrated Resorts

3 The Role of Casino in an Integrated Resort

4 Psychology of Gambling and Casino Gaming

5 Casino Floor Design, Servicescape and Service Quality

6 Basic Casino Operation Concepts

7 Marketing Casino Gaming

8 Social Impact of Integrated Resorts

Additional Article I

Additional Article II

About the Author

Desmond Lam is a Professor in Integrated Resort and Tourism Management at the University of Macau, China. He is a life member of Clare Hall, University of Cambridge, and recipient of several awards including the Emerging Leader trophy at the 2016 Asia Gaming Awards. Desmond has also been a judge for the International Gaming Awards since 2008 and, more recently, for the G2E Asia Awards.

Reviews

'The essence of Desmond Lam's gaming research and industry knowledge is ingeniously unfolded in this casino management book that offers multidisciplinary perspectives. The book helps to fill a gap in current literature. It contains all-rounded contents that are suitable to the needs of academics, industry and students.' Dr Lawrence Fong, University of Macau, China 'This comprehensive, engaging and timely volume explains the relationship between gaming and integrated resorts. Professor Lam brings a welcome and well informed Asia-Pacific perspective to a globally significant phenomenon. Invaluable for practitioners, students and researchers.' Prof. Brian King, The Hong Kong Polytechnic University, Hong Kong 'With legal gambling far larger in terms of revenue than all other forms of entertainment combined, this book fills a big gap in understanding how gaming fits into the new platforms of marketing leisure. It lays out in an entertaining manner the evolution of gambling and integrated resorts and how successful firms have adapted to the culture and demographic profile of the market they serve.' Prof. Dick Mizerski, University of Western Australia, Australia

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