Allen Ricca is an American businessman and entrepreneur.
He is the eldest of two children and second-generation owner of
Val's Ocean Pacific. He is co-founder of Winchell Mountain Coffee
and Managing Partner of Village Wine Imports. He and his wife live
on a farm in Connecticut with their two bulldogs.
Joe Muto is an American writer and television producer. Joe
made waves in 2012 with an anonymous column on Gawker.com,
detailing the inner workings of the mysterious and controversial
conservative cable outlet Fox News Channel. The column led to his
termination, but also birthed his book, An Atheist in the
FOXhole.
"An essential read for anyone looking to understand how the
restaurant industry really works. Informative, hilarious and
gripping. You'll devour every page and still be left wanting
more."
—Chef Hung Huynh, Season 3 Winner of Bravo’s Top Chef
"A book that will not disappoint! Catching Hell is both
entertaining and informative, a must read for 2022."
—Jamie Bissonnette, James Beard award-winner, Chef & Partner Toro,
Coppa, and Little Donkey Boston
"Ricca knows this industry inside and out. He tells the story of
his colorful career, and explains the business, with enthusiasm,
wit, and candor—in lively, often salty, language we all can
understand."
—Robert Hormats, former vice chairman Goldman Sachs International
and Under Secretary of State for Economic Growth, Energy, and the
environment (2009-2013)
"Come for the seafood, but stay for the gripping tale of
personality clashes behind the scenes at some of your favorite
restaurants. Ricca and Muto paint a vivid picture of a
rough-and-tumble industry that touches all of our lives, but until
today, most of us knew nothing about."
—Patrick O’Shaughnessy CEO Positive Sum Venture Capital and author,
Millennial Money: How Young Investors Can Build a Fortune
"Allen Ricca is constantly exploring new products and discovering
new tastes, as well as revisiting & satisfying old ones. One thing
is constant: his curiosity and dedication to quality food
(sourcing) as well as his unyielding commitment to our industry's
supply chain is unmatched. I am proud to work with him."
—Erik Sun, Owner, PursuitFarms Wagyu, executive chef Intercrew
LA
"I have known and worked with Allen and his family for over 25
years. This endlessly entertaining book perfectly captures his
personality, and gives an unflinching look at the chaotic process
that brings seafood from oceans around the world to restaurant
kitchens around the corner."
—M.J. Alam, Partner and Executive Chef Limani Rockefeller Center
NYC
"Everyone has something to learn from Catching Hell—whether you are
interested in seafood traceability, ethical business practices, or
just getting the most out of your seafood order. "
—Morgan Chow scientist for California Natural Resources
Agency
"A heady rollercoaster of jaw-droppers and heart-warmers, Catching
Hell is an honest-to-goodness gift to the everyday diner and
food-lover. All thanks to the restaurant world’s number-one
champion, and the greatest dining companion I’ve ever had."
—Patty Diez, network development manager at Eater
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