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Catering: A Guide to Managing a Successful Business Operation

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Home » Books » Cooking, Food & Drink » Cooking » Methods » General

Catering

A Guide to Managing a Successful Business Operation

By Bruce Mattel, The Culinary Institute of America (Cia)

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Format: Hardcover, 320 pages, 2nd Revised Edition
Other Information: Illustrated
Published In: United States, 01 March 2015
Catering: A Guide to Managing a Successful Business Operation, Second Edition provides the reader with the tools to fully understand the challenges and benefits of running a successful catering business. Catering was written as an easy-to-follow guide using a simple step-by-step format and provides comprehensive coverage of all types of catering. This is a significant contrast to other texts which are geared to a specific segment of catering such as on-premise, off-premise, or corporate dining. The graduate who decides to enter into catering will be charged with providing the restaurant experience to their clients and optimizing profits for their employer. Catering will assist them in achieving these goals.

Table of Contents

1: Introduction to Catering 2: Starting Your Catering Business 3: Pricing for Profit 4: Setting Up the Catering Kitchen 5: Staffing 6: Marketing 7: Event Planning 8: How Can We Serve You? 9: Food Preparation and Service 10: Dining Room and Beverage Management 11: Sample Menus and Service 12: Recipes for Catering

EAN: 9781118137970
ISBN: 1118137973
Publisher: Wiley
Dimensions: 23.62 x 19.05 x 2.29 centimetres (0.68 kg)
Age Range: 15+ years
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